Mobile marketing is experiencing a boom in all channels of distribution. Both mobile and social network advertisements are expected to reach billions in spending over the coming years, and nearly half of the American population will own a cell phone by the start of 2012, according to Nielsen.

Hubspot, an internet marketing organization, revealed a study which laid out the common behaviors of the most abundant online demographic, the 12-34 year-old consumer.

According to the study, approximately 80 percent of consumers use the internet to research a product or service. This shouldn’t be confused with actually purchasing the product, which is also done at a high rate. More often than not, a consumer's first look at your offerings is through a search engine, such as Yahoo or Google. Therefore implementing a sound online marketing strategy is essential to engaging the online customer to your products.

Hubspot further suggests that inbound marketing is more effective, both cost- and consumer-interest wise, than outbound marketing. Inbound marketing costs more than 60 percent less than outbound, and consumers are more apt to seek a company's services, rather than be sought out via infringing advertisements.